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A Google search on isotope and pagetitle returns a following result, probably in the meta:
"Isotope allows you to set your own Page Titles and Meta-Descriptions on a per-product basis, all with customizable SEO-friendly URLs when using Contao's ..."
This feature keeps evading me. Where is it? How can I find it?
Well, I know that the alias will be part of the url, so that will be considered friendly (and it indeed really is). But if I remember correctly I've seen code that replaces the title and description fields of a page to product name and the product teaser when the product reader is active. So can you set a products name and teaser and see if inside the reader page your title and teaser fields also change?